FICA TIP - tax credit
The Core Insight
“Most restaurants and hospitality businesses are overpaying payroll taxes every quarter and don’t realize it. Billions in FICA Tip Credits go unclaimed every year, and unless you’ve partnered with a specialized provider, chances are you’re leaving thousands behind.”
This is the aha! moment — it challenges the business owner’s assumption that their CPA is “handling everything.”
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The Positioning
Instead of presenting as tax experts, CRs position themselves as connectors:
✅ “I help businesses access vetted services through MyGig, including a program that helps restaurants recover payroll taxes on tipped wages.”
✅ “I’m not an accountant — my role is simply to introduce you to specialists who handle this every day.”
✅ “There’s no cost to see if you qualify, and the process takes just a few minutes.”
What Do I Say?
Opening (Reframe)
“Hi [Name], I’m [Your Name]. I work with businesses in food & beverage to connect them with high-value services that boost cash flow. Let me ask you something — are you confident you’re not overpaying payroll taxes on your tipped employees?”
(Likely response: “My CPA handles that.”)
“That’s what most business owners say — but the truth is, billions of dollars in FICA Tip Credits go unclaimed every year. Most CPAs don’t specialize in this area, so businesses end up overpaying without even knowing it.”
